NIKE .SWOOSH

Movement direction and performance for Nike .SWOOSH’s campaign for the NIKE Airmax 1 ‘Big Head Mode’ & ‘Big Head Origins’. My movement was captured using motion capture technology and transformed into animation, bringing the character to life as it navigates two surreal, obstacle-filled worlds created by Team Rolfes.

Juicy Couture × Reebok
Akira Uchida
Juicy Couture × Reebok
Akira Uchida
Reebok x Juicy Couture

Direction, Character Design & Environmental Development [Sam Rolfes, Andy Rolfes]
Original Soundtrack [umru, DJH]
Production [Team Rolfes]
Movement Development & Execution [Akira Uchida]
Additional UE5 Environmental Development & VFX [Ina Chen]
Additional Prop Development [Alexander Baumann]
UI/Graphic Design [Jacob Alexander Nelson, Andy Rolfes]
3D Scanning [Damani Adadevoh]
Motion Capture Studio [ZeroSpace]

With support from ZeroSpace:
Virtual Garment Design [Yilin Zhang]
Motion Capture Direction [Samuel Sords]
Production Management [Audrey Perera]
Additional Support [@elkkkk_____, @Hail Hanzo]

Akira Uchida
Akira Uchida
Akira Uchida